The next generation of donors—Millennials and Gen Z—are generous and engaged. But, they have a expect transparency, engagement, and impact, and they give in ways that look different from previous generations. If your nonprofit wants to connect with these donors effectively, here are three key things to consider:

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1. Meet Them Where They Are—Digitally

Younger donors are digital natives. They prefer digital first giving, and they are heavily influenced by social media platforms because of the added layers of transparency and engagement. Social media, apps, and peer-to-peer fundraising are the best ways to engage these donors. Where can you engage with them? To reach them:

• Get savvy with platforms like Instagram, TikTok, and LinkedIn to share your most impactful stories.
• Make giving on the go fast and easy with mobile-friendly donation pages and flexible donation options.
• Explore gamification and recurring giving programs to keep them engaged.

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2. Make Impact Clear and Personal

Millennials and Gen Z don’t just want to donate—they want to see the impact of their contributions. They value:

• Transparency about how funds are used.
• Authentic storytelling through video and testimonials.
• Opportunities to engage beyond giving, like volunteering at an event or serving on a committee.

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3. Foster Community and Shared Purpose

Younger donors are more likely to give when they feel part of something bigger. Create opportunities for engagement by:

• Encouraging peer-to-peer fundraising and ambassador programs.
• Building a sense of community through events, social media groups, and interactive experiences.
• Recognizing their contributions in meaningful ways, from personalized thank-yous to exclusive content.

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Final Thoughts

The next generation of donors is passionate, connected, and eager to make a difference. Nonprofits are challenged to adapt to their expectations. By leveraging digital tools, emphasizing impact, and fostering community—you will set your organization up to cultivate lasting relationships with the donors who will shape the future of giving, and SmartChange is here to help! Book a call with us HERE.